The Power of Influencers

Companies often develop relationships with social media influencers in an effort to build their brands. Read on to learn how this is done. This week we’re talking about blogging as a way to build brands, whether it is a personal brand or a company one. Something I don’t think people today realize is how much … Continue reading The Power of Influencers

Collaboration is Key

Read to learn how journalists and PR professionals use social media collaboration with audiences in various aspects of their work. Social media is a tool with countless different uses for PR practitioners and journalists alike. As the articles I’ve read this week discuss, one of the most important aspects of this tool is how it … Continue reading Collaboration is Key

Social Media Scavenger Hunt

This week, my classmate Maddy and I were tasked with completing a twitter scavenger hunt around Seton Hall University, as was the rest of the class. We needed to talk to people around campus using several given prompts. The twitter scavenger hunt gave us both the opportunity to learn more about our school and come … Continue reading Social Media Scavenger Hunt

Social Media is a Journalistic Asset

Journalism is not dead, it is evolving. I think it is fitting to have my first blog post on my social media blog focus on social media’s role in Journalism and PR. Social media began as a way to connect and network with others via the Internet. Today, social media users consume information at an … Continue reading Social Media is a Journalistic Asset

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