Discussing Social Media in Comm Arts for COJR 3422
What is an Algorithm? As social media platforms evolve, so does the way content is presented to users. This can cause serious issues for journalists and PR professionals looking to get engagement on their posts. Social media sites use algorithms in order to present their users with (what the algorithm thinks is) relevant information. The … Continue reading Beat the Algorithms
Twitter can be a valuable tool for journalists and PR Professionals, if used properly and carefully. Since its beginnings, journalists and PR professionals have debated over the use of Twitter in their professions. No one can seem to agree on whether or not it is an effective tool. Personally, I believe that if it is … Continue reading Twitter in Journalism and PR
Social media engagement is much more valuable in building brand awareness than a large number of followers. Learn why that is. If there is one thing that I have learned from using Seton Hall’s Student Activities Board social media accounts, it is that engagement matters. Engagement Leads to Traction When building brand awareness, or in … Continue reading Engagement>Followers, Trust Me
Students walking past the Main Lounge were drawn in by the fun music and promises of casino games and prizes last Thursday evening. The Main Lounge of the University Center was virtually unrecognizable as the Student Activities Board transformed the space into a near-genuine Atlantic City Casino. The students in attendance walked into the foyer … Continue reading Seton Hall’s Casino Night
Companies often develop relationships with social media influencers in an effort to build their brands. Read on to learn how this is done. This week we’re talking about blogging as a way to build brands, whether it is a personal brand or a company one. Something I don’t think people today realize is how much … Continue reading The Power of Influencers
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